The ritual of sitting subsequent to a consumer and finishing up an face-to-face session will not be an exercise which lends itself very properly to present salon well being and security protocols, DIrector at HOB Salons, Clive Collins, provides his recommendation on honing your abilities within the artwork of the web session:
“As we reopen our companies, our working day goes to be very completely different. In any respect our HOB Salons, the session has at all times been key however we’re elevating our consultations to the following stage. Throughout lockdown we’ve been coaching our groups in order that once they return to work they’ve the information to debate present and future tendencies with their purchasers, while feeling assured to provide their consumer the change that we predict everybody shall be on the lookout for.
“The unique manner of providing a session to our purchasers by sitting subsequent to them and speaking to them nose to nose received’t be attainable, so our crew members will stand behind their consumer and handle them by means of the mirror.
“We received’t simply be specializing in the preliminary color or reduce session once we reopen and shall be trying on the longer-term image. Our goal is ‘the returning consumer’ and the session with our purchasers is not only about that first hair reduce or that first color, however what their final hair objectives are and making a plan of learn how to get there. We shall be contemplating our consumer’s new life-style and how continuously they’ll return to the salon to keep up their reduce and color. While there shall be large modifications once we return to work, the modifications we’ve designed to our session, we imagine, are even higher than earlier than!
“We shall be holding preliminary consultations over the telephone and through zoom for all color purchasers. These digital consultations are an effective way to interrupt the ice and reconnect with our purchasers after months of not seeing each other. We may have time restrictions and restricted availability so it’s crucial for us to realize a robust understanding of how our purchasers have been managing their hair throughout lockdown so we are able to determine the right service and size of time they should be booked in for.
“The important thing questions we shall be asking are: How are you feeling about your reduce and color? How would you wish to really feel about your hair if you depart the salon immediately? How have you ever been managing your hair throughout lockdown? What merchandise are you utilizing at house to make sure your hair stays lovely and wholesome after your appointment? How continuously can you go to the salon? Do you’ve a price range in thoughts? Are you conscious in these unprecedented occasions that rebooking your subsequent appointment is extra important now than ever earlier than?”
Clive’s prime tip for profitable digital consultations.
1 Encourage your crew to make use of zoom, home celebration, Facetime consultations the place attainable as this actually helps to reconnect along with your purchasers and allows you to see the state of their hair, thus saving time when the consumer arrives into the salon.
2 Comply with a session technique that means that you can ask all the suitable questions however that lasts not than 5-10 minutes.
3 Be sincere, be assured and advise your consumer on what you suppose she/he wants in addition to what they need. That is the time to make our purchasers really feel the most effective they’ve ever regarded and a median session versus an excellent one would be the distinction in that first go to and that 100th go to! The alternatives are extremely thrilling.
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