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Enjoyable the nation – The Salon Journal


How know-how may also help rejuvenate the spa expertise post-lockdown by Wilma McDaniel, Industrial Director at Cutitronics.

COVID-19 has remodeled our lives in methods many people by no means thought attainable just some months in the past. From grandparents utilizing video requires the primary time, to international firms working from their residing rooms, the function of tech in our lives has been fast-tracked tenfold.

As salons and spas are starting to re-open, it’s vital that the best measures are put in place to ease shopper worries and be sure that hygiene requirements are upheld. Fortunately, there are a lot of cutting-edge tech developments which may also help us to cut back bodily touchpoints, simplify the shopper expertise and, finally, use this chance to create a brand new finest apply in your spas and salons. Allow us to inform you how.

Reassurance

As all of us grow to be extra conscious of the surfaces we come into contact with, the considered coming into a spa or salon may very well be regarding to your shoppers. Consultants have recognized over 140 bodily contact factors within the typical spa expertise, from opening the door and filling out kinds, shifting by varied rooms, to the remedies themselves. Tech can’t solely assist in lowering these multi-contact surfaces, however can be sure that these modifications are communicated to the shopper to reassure them that their security is the highest concern.

Let’s contemplate a typical magnificence appointment. After coming into by the door and coming into contact with garments stands, shared brochures and magazines, the shopper will trade their private document card earlier than signing in and deciding on their therapy from a bodily kind. We’ve already encountered 30+ contact factors and we aren’t even within the therapy chair but!

By together with therapy choice, medical questionnaires and digital therapist introductions into the net reserving course of, the shopper’s arrival to the appointment is seamless, easy and, importantly, private. What’s extra, lots of the most regularly encountered contact factors have been eradicated, dramatically lowering danger of contamination.

At Cutitronics, we’re working to develop an ‘on the day’ document of shopper and therapist well being into our digital app. This provides each events a possibility to boost considerations of signs they may be experiencing, making certain danger is minimised proper up till the second of client-therapist interplay. Not solely is that this a significant precaution to restrict the unfold of COVID-19 however may be applied long-term to measure and enhance shopper wellbeing total. By involving and informing the shopper of the measures being taken digitally, they’re reassured that their care is in the very best arms.

Personalisation

It goes with out saying that a very powerful facet of any salon or spa expertise is the private contact. Whether or not the appointment is 30 minutes or 90, for that point the shopper is the highest precedence, and no request is just too excessive. When automating varied options of the appointment, it’s paramount that the personalised shopper expertise is just not misplaced within the course of.

A key option to protect the all-important private contact is to make sure the shopper expertise continues after the appointment is over. Digital platforms enable magnificence therapists to observe essential shopper behaviours, corresponding to preliminary opinions of the product, the effectiveness of formulation and the shopper’s consistency of their magnificence regime. This all permits for a extra private follow-up session, the place therapists can advocate different merchandise and enhance shopper expertise. Modifications in shopper atmosphere may also be recognized – even a change within the climate can have a giant impact on our hair and pores and skin! It could be {that a} extra moisturising components is required for windy climate, or the next SPF for these hotter months. 

The brand new ‘finest apply’

A core a part of our ethos is that tech must be used to not displace magnificence professionals, however to empower them. By streamlining the reserving and arrival processes, very important time is saved with the intention to improve features of the remedies themselves and enhance hygiene requirements. By monitoring shopper interactions with their merchandise at dwelling, therapists may also help to coach the shopper on the altering wants of their hair and pores and skin and create a extra holistic and private magnificence expertise.

We firmy imagine that the modifications we make now – each to enhance shopper wellbeing and streamline the spa and salon expertise – will kind a brand new ‘finest apply’ within the magnificence trade for years to return.

Altogether, tech may be harnessed by magnificence professionals to rejuvenate the complete spa and salon expertise, serving to to reassure shoppers and uphold hygiene requirements as lockdown measures are eased. COVID-19 has offered the trade with a possibility, not solely to enhance and streamline the complete shopper expertise, however create private and significant relationships that final.





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