As we reopen our companies, our working day goes to be very completely different. In any respect our HOB Salons, the session has at all times been key, however we’re elevating our consultations to the following degree. Throughout lockdown we’ve got been coaching our groups in order that once they return to work they’ve the data to debate present and future tendencies with their shoppers, while feeling assured to offer their shopper the change that we expect everybody will likely be in search of.
The unique approach of providing a session to our shoppers by sitting subsequent to them and speaking to them nose to nose gained’t be doable, so our group members will stand behind their shopper and handle them by way of the mirror.
We gained’t simply be specializing in the preliminary color or minimize session after we reopen and will likely be wanting on the longer-term image. Our goal is ‘the returning shopper’ and the session with our shoppers is not only about that first hair minimize or that first color, however what their final hair objectives are and making a plan of get there. We will likely be contemplating our shopper’s new way of life and the way regularly they’ll return to the salon to take care of their minimize and color. While there will likely be enormous modifications after we return to work, the modifications we’ve got designed to our session, we imagine, are even higher than earlier than!
We will likely be holding preliminary consultations over the cellphone and by way of zoom for all color shoppers. These digital consultations are a good way to interrupt the ice and reconnect with our shoppers after months of not seeing each other. We may have time restrictions and restricted availability so it’s crucial for us to achieve a robust understanding of how our shoppers have been managing their hair throughout lockdown so we are able to determine the right service and size of time they have to be booked in for. For zoom consultations, it’s at all times finest for shoppers to be in a spot that gives probably the most pure mild so we are able to get a real concept of their minimize and color. Attempt to assess their hair in opposition to a plain again drop similar to a white wall, in order that there aren’t any different distractions and we are able to purely concentrate on the hair itself.
The important thing questions we will likely be asking are: How are you feeling about your minimize and color? How would you prefer to really feel about your hair once you go away the salon right now? How have you ever been managing your hair throughout lockdown? What merchandise are you utilizing at dwelling to make sure your hair stays stunning and wholesome after your appointment? How regularly can you go to the salon? Do you’ve gotten a finances in thoughts? Are you conscious in these unprecedented instances that rebooking your subsequent appointment is extra important now than ever earlier than?
Clive’s prime tip for profitable digital consultations
1 Encourage your group to make use of zoom, home social gathering, Facetime consultations the place doable as this actually helps to reconnect together with your shoppers and lets you see the state of their hair, thus saving time when the shopper arrives into the salon.
2 Comply with a session methodology that means that you can ask all the suitable questions however that lasts now not than 5-10 minutes.
3 Be trustworthy, be assured and advise your shopper on what you assume she/he wants in addition to what they need. That is the time to make our shoppers really feel the most effective they’ve ever seemed and a mean session versus an ideal one would be the distinction in that first go to and that 100th go to! The alternatives are extremely thrilling.