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Hyatt launches new way of life brand

Hyatt Hotels Corp. has launched another brand in that fragment. Subtitle by Hyatt is intended to give visitors more chances to mingle and interface.

Caption hotels will include a combination café, market and bar that will serve food and beverages intended to be “conversation-worthy.” Rooms will be adaptable with moveable goods so visitors can without much of a stretch customize them, and every area will have a pivoting schedule of occasions, for example, trunk shows and nearby brew tastings.

“By listening to our guests, we know that whether they are traveling alone or with a friend, they are looking to connect with others in an environment that is authentic and approachable,” said Hyatt Vice President of Global Brands Heather Geisler. “The Caption by Hyatt brand will invite guests and locals alike to hang out, enjoy a cocktail and catch up with a friend, new or old, in a space that is intended for them.”

The new brand intends to give the efficiency and flexibility of select assistance hotels while giving the sort of experience looked for by lifestyle explorers.

“We intend for the brand to be a global growth driver domestically and internationally in dense urban markets, emerging neighborhoods and high foot traffic areas,” said Jim Chu, Hyatt’s worldwide head of development.

In May, Hyatt shaped another division devoted to advancing its lifestyle marks and named another leader of the division, previous CEO of Two Roads Hospitality Asia Frederic Flageat-Simon. The new division includes the Two Roads Hospitality brands Hyatt procured in 2018 and the organization’s other way of life brands. All together they incorporate Andaz, Alila, Hyatt Centric, Joie de Vivre Hotels, Thompson Hotels, tommie and now Caption.

“With the introduction of a dedicated lifestyle division, we’re able to dive deeper into our guests’ preferences and further carve out Hyatt’s role in this important segment,” Hyatt Chief Commercial Officer Mark Vondrasek said in May.

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