}); Kellie Maloney explains how well-known Union Jack swimsuit was a publicity stunt to take stress off of ‘reserved’ Lennox Lewis forward of huge fights like Evander Holyfield - UK News Broadcasts
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Kellie Maloney explains how well-known Union Jack swimsuit was a publicity stunt to take stress off of ‘reserved’ Lennox Lewis forward of huge fights like Evander Holyfield


Kellie Maloney has advised talkSPORT that Lennox Lewis was so reserved throughout his reign as heavyweight champion, his workforce got here up with varied methods of taking stress off his shoulders.

The boxing promoter and supervisor previously generally known as Frank Maloney, joined talkSPORT’s Combat Of My Life to debate her fascinating story.

Kellie Maloney transitioned from Frank in 2014/15

Getty Pictures

Kellie Maloney transitioned from Frank in 2014/15

The Union Jack suit became a Maloney trademark

Icon Sport – Getty

The Union Jack swimsuit turned a Maloney trademark

Maloney managed Lewis for 12 of his prime years and helped information him to the undisputed heavyweight championship of the world.

Their crowning achievement collectively got here in November 1999 when, after a controversial draw within the first struggle, Lennox rematched Evander Holyfield.

This time there was no questionable scoring with the Brit awarded a unanimous resolution and topped king of the division.

Maloney was seen celebrating in a full Union Jack swimsuit that evening and wore the outfit on a number of different events down the years.

With some press attention deflected away from him, Lewis was free to focus on boxing

AFP – Getty

With some press consideration deflected away from him, Lewis was free to give attention to boxing

She defined on talkSPORT Combat Of My Life: “Lennox by no means actually preferred doing plenty of interviews or plenty of press. Lennox was a really reserved fighter.

“You recognize, he’d solely let the press know what he needed them to know and speak about his struggle.

“And we talked within the camp of making an attempt to get methods of getting stress off Lennox.

“I got here up with the concept with a advertising workforce to put on a Union Jack, as a result of it might put the main focus extra on what I used to be carrying within the ring.

“The American press would ask why I used to be carrying a Union Jack. So why can’t I’ve a swimsuit? And the British public beloved it, the British public recognised that.

“So, I imply, nonetheless at this time folks speak to me, say, ‘Hey, have you ever nonetheless acquired that?’”





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