This season, ghd has created the Summer time Punch assortment of 4 summer season blow-dry seems to be; impressed by the liberty, creativity and constructive energy of music.
“The inspiration got here straight out of trend week,” says Amy Sontae, ghd’s World Inventive Schooling Supervisor. Working alongside Janine Jennings, ghd’s Head of Schooling for the UK, the imaginative and prescient and shoot actually got here to life. “We wished to showcase the season’s hottest traits, that are excellent for summer season styling. By way of hair inspirations, Home of Holland, Attico and Philosophy despatched frothy, lived in motion down the catwalk, with folded-back sides providing contemporary detailing to acquainted textures. Classic hair combs are set to be the massive break-out equipment pattern for Summer time 2020 and the extra the merrier. Layer them in several colors to be forward of the style pack.”
So, what does all this seem like by way of hair? As at all times for ghd, it’s about stunning, luxurious finishes – now with a concentrate on texture in all its kinds, accent detailing and aspirational touches that commemorate the craft of hairdressing.
The Aspect Cinch is a full-bodied Afro look, with stretched-out curls and detailing added utilizing the ghd helios comb nozzle (accessible this summer season) to create quantity and form. Vibrant combs add further curiosity.
Rock Folds combines smooth sides with a textured high part, replicating a mohawk silhouette with a softer, much less structured really feel.
Full-bodied waves created with a blow-dry are on the coronary heart of the Competition Fold look, which replicates the form of tonged curls by way of the artwork of blow-drying for a tousled, Cali-cool really feel.
Offering an ultra-cool replace, the Comb Folds look is all about layering; layering waves crafted with the Platinum+ for rocking texture and laying hair combs for a stacked end.