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Life & Style


Punk, teddy lady and the French new look from the 1950s: these are the inspirations behind the Aveda SS20 hair assortment by international ambassador, Antoinette Beenders.

Taking inspiration from our modern “Youthquake”, the gathering speaks about younger individuals who pool their assets to defend political or environmental causes. Their precedence is the conservation of our planet from local weather change and international warming. There’s a robust want for this new technology to cease the environmental destruction that we’ve got all contributed to.


Artistic Route, Lower & Type: Antoinette Beenders

Assistant: Michela Pezza

Color: Bruno Elorrioroz

Make-up: Marco Antonio

Merchandise: Aveda


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